I’ve been talking to a lot of people about the economy and how it is impacting their customers directly. Some say their customers are buying less and want more from the products and services they’ve got. Most people are saying that big purchases are being put on hold for the next few quarters and that spending budgets are smaller in general. But I keep hearing the same thing over and over again from vendors, customers, investors and partners…and that is that they want to hear more from their vendors and suppliers and partners. What do they want to hear?
- Advice, tips, and tools to help to get them through this economic downturn
- Best practices around social media strategies
- Innovative ways to do more with less
Customers want to hear more from people who can help them ride this economy successfully. They want to hear from their top vendors and they want to hear what they have to say about helping them with their businesses. They want help from their trusted advisors. This means more frequent communication via emails, news alerts and certainly social media.
Many businesses are trying to “figure out” social media and really make a dent in how it can work for their businesses. If you have customers that need help getting a social media strategy implemented or need to just get started, maybe it’s time for you to be that trusted advisor and help them get started.
Everyone is trying to “do more with less.” “Don’t push more products and services at me” I heard one company say. “Show me how I can dig in deeper with the products I have to be more successful today.” I think that sums up how people are feeling right now with their current investments. Customers need to evaluate what they have and see how those tools can continue to help them in this economy.
Customers really need our help right now in many ways. And, this is really great for marketers. If we can identify what tools and tips will help our customers do better out there, we can help them weather this storm and chances are if we weather it together, we’ll be in good shape when this economy turns around.