It’s St. Patrick’s Day so Happy St. Patrick’s Day to all! As luck would have it, I’ve been asked to help some new entrepreneurs out on their marketing and business plan ventures and I’m really enjoying the process of giving an “outsider’s perspective” on what they are developing with their new technologies.
I have to say, this has been an eye-opening process for me. There really is a lot to be said for having an outsider review your ideas! Being the “outside perspective” also reminds me that many of us (including myself) forget to assume that every customer may know something about your product or what it does. However, many customers and potential customers may know little to nothing about what you do. So, what do you do? Review, refresh, review again. Keep it clear, keep it simple. Refresh, review, review again and enlist people to help make sure you are clear in communicating your ideas. Get someone else’s perspective before moving forward!
It’s easy to keep going and going with everyday work and operations of your business and to forget just how important and valuable that “outside perspective” is. Here’s some suggestions on how you can incorporate an “outside perspective” in your new ventures:
1. Enlist someone who is knowledgeable about your product or service and enlist someone who is not. Then ask both to review your marketing and sales efforts. Is the feedback consistent? What can you learn from both?
2. Find a potential customer who will offer to read through a new idea or a plan. Does it resonate with them? Are you on track with how you think your customers may think/feel?
3. Ask a friend or a former colleague who is not knowledgeable about your product or service to take 5-10 minutes to review your website or marketing materials. Find out if your messaging is clear and concise. Does it make sense to an outsider? If not, maybe go back and refresh, review your messaging again. What other input can your outside perspective person give you that you haven’t thought about before?
Perspectives are great, but only if you can learn from them. Enlist someone today who can give you and your business an “outside perspective.”