So do you know what a positive trend is and how it can help to make your product or service look even better? A positive trend is one trend that encourages customers to purchase your product or service because of something good that is happening in the market or the news. These positive trends evolve and change over time, so being aware of these trends can really help you to anticipate what your customers will do when they decide to purchase your product or service.
So where can you find these positive trends? Look at the media for starters! Newspapers, online publications, radio and TV commercials can all help to provide information for you. Many current research reports appear in online newsletter resources. Analysts are also good at writing up white-paper reports on trends on specific industries.
Helpful Tip: Do a google search today — with key words around your business, your product or service — researching your industry or specific area of interest and look for articles, reports or anything written related to what you may be marketing and selling. Chances are, you’ll get some interesting information about what’s happening positively in your industry!
(excerpt from Chapter 12, Market This!: An Effective 90-Day Marketing Tool, How Current Trends can impact your business)