Your business is evolving and changing every day. In addition, your product or service is evolving with your business. Your business will evolve over time and what worked yesterday may not work tomorrow. Think about how far your business has come in the past 6 months, the past year. What has changed for your customers in the past year? Think about how they perceive your product or service today vs. 12 months ago. Are you still selling your product or service the same way and have you evolved the way your market your business?
(Excerpt from Chapter 15, What is Your business doing right today?, Market This!: An Effective 90-Day Marketing Tool)