An advisory board/council can help to provide resources that you or your team alone could not enlist. This is a group of people that you would pay to provide input into your business and your product or service. Advisory councils can help you provide feedback on product roadmaps, strategic decisions, and surveys to your customers. They can also provide that “outside perspective” that few people can provide when working in an organization.
Once you establish an advisory board/council, be sure that you nourish these advisory relationships and hold regular meetings to keep them involved in your progress. Or, invite them to attend a special meeting or luncheon to update them on what you are doing with the company.
(Excerpt from Chapter Sixteen, Using the Marketing Demand Tool, Market This!: An Effective 90-Day Marketing Tool)
Day 40: How an advisory board can help your business
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